Coffee, Juice, and Fruit Saturday Session Time: 8:30 AM-4:30 PM
1. Marketing John Tshohl
A. Business-to-Business Marketing
B. Higher Education Marketing and Recruiting Plan
C. How to Leverage Ski's Publicity Campaign
-Articles
-Testimonial Letters
D. How to Sell by Broadcast Fax
E. Selling Hot Markets for Maximum Impact
F. SQI's Money Back Guarantee
2. Logistics John Tschohl
A. Customization and Personalization of SQI Products
-What is total customization
-What does it include
-Why would someone want to customize
B. Pricing
-Explain the price sheet
-Wholesale pricing
-Retail pricing
-Pricing for personalization/customization
-Components of a program
(facilitator guide and participant book)
C. SQI Staff and Their Roles
D. Shipping & Placing Orders
3. How to sell SQI products
A. Question to Ask to Discover Buying Motives,
Need- DBM and Pain
B. The Consultative Selling Process
C. Effective Marketing Strategies
-When and how to use samples
-When to show product
D. Sample Sales Presentations by Each Participant
Our commitment to our partners is to provide effective return on their investments by delivering them tested, proven and best of the breed customer service training products that empower them to grow their business.
7:00 PM Dinner at John and Pat Tschohl's home.
Dress: Business