SQI Partner Training Seminar
SERVICE QUALITY INSTITUTE CONCEPTS & PRODUCT
September 13-15, 2012
Day One – 8:00 AM – 5:00 PM
Thursday
Session Time: 8:00 AM – 5:00 PM
Dress: Casual
We have several key objectives that are built into these three days. To avoid having the seminar become boring or repetitious, portions of this agenda will be mixed in throughout the three days.
Key Objectives:
1. Help you master and understand SQI’s Customer Service Strategy; how our products reinforce
the message and how to sell it.
2. Give you enough information on all of our products so you are properly grounded and
conceptually understand all products and services.
3. Teach you how to sell our products and services.
Distributor/Consultant Training John Tschohl
A. Service Quality Institute (SQI) Concept and Technology
B. How to Sell SQI’s 3 Year Service Culture Plan
C. Implementation Methods – What are they? How and when do you use them to make money?
1. Consultant Provides All Training
2. Consultant Provides Train-the-Trainer Session and Then They Implement Internally
3. Consultant Only Sells Product
D. How to sell market and promote John Tschohl public seminars and speeches.
E. Techniques on How to Use Achieving Excellence Through Customer Service, Loyal for Life, e-service, The Customer Is Boss, Cashing In and John Tschohl presentations for credibility and additional sales.
F. Online Learning
G. Customer Service Certification Seminars
H. Who to call on – The decision making process
I. Review sample proposals
J. How to sell SQI product
K. Who to Call On – The Decision Making Process
DAY TWO
Friday
Session Time 8:30 AM – 5:00 PM
Dress: Casual
SQI Consulting and Learning Systems – All technology will be reviewed so you are grounded and understand how to sell it. (Will review Friday, Saturday and Sunday all programs. The information on selling will be built into all three days.)
Management Program
- Leading Empowered Teams
- Attaining Excellence
- Five Star Service
Employee Total Work Force Programs
- Feelings Quality Service First Time Every Time
- Feelings Service Retail
- Feelings Supermarket
- Feelings Car Dealer
- Connections Higher Education
- Essence of Caring
- The Spirit of Excellence
- Attaining Excellence for Local Government
- Five Star Service for Hotels
- Quest for the Best
- Washing Cars with Feelings
- Loyal for Life
- Speed
- Service First Video Library
- Exceptional Service
- Generic
- Supermarkets
- Idea Campaigns
- BAD – Cost Reduction
- Good – Quality and Customer Satisfaction
- Bad is Back
Day Three
Saturday
Session Time: 8:00 AM – 5:00 PM
Marketing John Tschohl
A. Business-to-Business Marketing
B. Higher Education Marketing and Recruiting Plan
C. How to Leverage SQI’s Publicity Campaign
1. Articles
2. Testimonial Letters
D. How to Sell by Broadcast Fax
E. Selling Hot Markets for Maximum Impact
F. SQI’s Money Back Guarantee
Logistics John Tschohl
- Customization and Personalization of SQI Products
- What is total customization
- What does it include
- Why would someone want to customize
- Pricing
- Explain the price sheet
- Wholesale pricing
- Retail pricing
- Pricing for personalization/customization
- Components of a program (facilitator guide and participant book)
- SQI Staff and Their Roles
- Shipping & orders
How to sell SQI products
- Question to Ask to Discover Buying Motives, Need – DBM and Pain
- The Consultative Selling Process
- Effective Marketing Strategies
- When and how to use samples
- When to show product
- Sample Sales Presentations by Each Participant
Graduation
7:00 PM Dinner at John and Pat Tschohl’s home Dress: Business