Very few organizations know they are in Customer Service. As we’ve seen recently, United Airlines is in the transportation business. Home Depot, on the other hand, is focusing on the Customer Experience.
Very few organizations know they are in Customer Service.
Sometimes we learn more from what goes wrong.
The most difficult skill to get almost any employees to use is Empowerment. Trying to get an employee to make a fast, empowered, decision in favor of a customer takes two miracles at one time. Regardless of how committed the CEO is, it is almost impossible to get your employees to spend even $5 without asking their supervisor or manager for permission.
Almost all U.S. firms believe they are awesome at customer service, speed, empowerment, and service recovery. They are living in La La Land. I demand great service and firmly believe we all should. I will NOT give money to firms that suck at customer service.
The Power of a Service Guarantee.
Every year I share results from Northeast Delta Dental. They provide dental insurance in Vermont, Maine and New Hampshire, three small U.S. states with a population of 600,412, 1, 292,816 and 1,330, 600 respectively for a total population of 3, 223,828
Any company that can build a brand around exceptional service will increase its value by at least 25%. Frankly, it could be 100-400%. Below you will see the results after 13 years. Share with your leadership team. I will put the highest returns on top and the lowest on the bottom. This is from December 31, 2016...
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