Companies Miss The Mark
Forrester reveals that 80% of companies feel they deliver superior customer service. Only 8% of customers agree. There's a way to build a customer service culture. Find Out How >>


Customer service training starts with a firm foundation. Products like our Service First Video Library are affordable, and easy to implement.


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John Welcome

The Leaders In Customer Service Strategy and Training.

We will help you improve customer satisfaction and improve productivity.

Competition is tough, price and feature are often easily matched, and customers are more demanding than ever before. Superior customer service is the most cost effective way of growing your business. We will help you keep customers, build market share and improve the performance of the entire work force with a superior customer service strategy.

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Why choose us?

Group of Business

SQI will tailor, personalize, and customize our programs to any degree your organization wants, with no limitations.

Service Quality Institute is the global leader in helping organizations keep customers, build market share, and improve the performance of the entire workforce with great customer service.

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Featured Programs

Moving Up

Employees who succeed get ahead by doing more, and working creatively—being extraordinary by being faster, more remarkable and more human.

It is critical for employees to want to move up. Ideal employees think Big. Work diligently to become indispensable. Achieve their goals and make their dreams come true.

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Latest Blog


The world of business changes every day, but customer service still impacts success. Stay on top of it.

Our blog covers customer service news, insight, and advice on how to build a customer service culture, on our blog. Also read as we explore examples of good (and bad, and ugly) customer service in action. 

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Upcoming Events

Certification Seminar - St. Petersburg, Russia


Worldwide Customer Service Conference - Minneapolis, MN